Friend of the Sea (FOS)
The Friend of the Sea (FOS) certification scheme focuses on the sustainability of fishery and aquaculture products. It aims to enhance eco-friendly fishing practices while promoting responsible sourcing. Participating companies undergo rigorous evaluations of their operations to ensure compliance with FOS standards, which are based on scientific criteria. This scheme encompasses both wild-caught and farmed seafood, providing a broad framework for various sectors within the industry.
FOS has gained global recognition, allowing certified products to carry its distinctive eco-label. This recognition not only provides assurance to consumers but also incentivises producers to adopt more sustainable methods. The certification is particularly valuable in helping brands differentiate themselves in a crowded market. By aligning with FOS standards, businesses are better positioned to attract environmentally conscious consumers and contribute to the preservation of marine ecosystems.
Scope and Recognition of FOS Standards
The Friend of the Sea (FOS) certification primarily targets fisheries and aquaculture operations, promoting sustainable practices that aim to protect marine ecosystems. To achieve certification, companies must comply with a comprehensive set of standards that address overfishing, habitat damage, and the impact on marine biodiversity. Each certified entity undergoes rigorous assessments to ensure adherence to these guidelines, highlighting their commitment to environmentally responsible practices.
The recognition of FOS standards extends beyond the initial certification process. Various restaurants, supermarkets, and fish retailers utilise the FOS label to reassure consumers about their seafood choices. The certification is acknowledged internationally, making it a valuable asset for businesses aiming to appeal to the growing market of environmentally conscious consumers. FOS has partnered with various organisations to enhance visibility and credibility, fostering a wider acceptance of sustainable seafood practices globally.
Seafood Watch Program
The Seafood Watch Program acts as a crucial resource for consumers seeking sustainable seafood options. By providing easy-to-understand recommendations, it empowers individuals to make informed choices that contribute to ocean conservation. Seafood Watch evaluates various fisheries and aquaculture operations based on their environmental impact, allowing consumers to confidently select products that align with their sustainability values.
ide assurance to consumers that the seafood they purchase has been sourced in a manner that maintains healthy fish populations and ecosystems.Customers frequently highlight the quality of Deep Blue Fish products in their feedback. Many appreciate the freshness and flavour of the haddock, noting that it rivals fresh fish from their local markets. Reviews often praise the texture, describing it as flaky and moist when cooked, which enhances the overall dining experience. Additionally, convenience seems to be a significant factor for consumers, with several mentioning how easy it is to prepare the fish for quick meals.